Our General Manager Zhang Guangkai accepted an exclusive interview with Bay Area Economic Figures from China Enterprise News Group

On the afternoon of April 2nd, Zhang Guangkai, General Manager of Dongguan Desung Electronics Co., Ltd. and Vice President of Shaanxi Hanzhong Chamber of Commerce in Guangdong Province, was invited to give an exclusive interview to the "Rainbow Project · Han Business Figures" column of China Enterprise News Group's Bay Area Economy。

     The staff introduced the development history of China Enterprise Daily to President Zhang, visited the editing department, conference room, interview studio, and its Aolan Zhikang health products, as well as the Internet platform "Yunshangpin" products. During the interview, Mr. Zhang provided a detailed introduction to the company's development history, core competitiveness, and future development plans. When it comes to the future development of the enterprise, Mr. Zhang said: Firstly, our long-term goal is reflected in the "Desong Dream". We aim to achieve a strategic goal of 10 billion yuan and become a leader in the switch industry. Secondly, we have a 5-year plan called Desung 2025, aiming to achieve a comprehensive output value of 1 billion yuan. Thirdly, we need to address the current short-term issues of overcrowded orders and inability to meet delivery deadlines. In addition, it is difficult to recruit frontline employees at once, and many workstations are biased towards skilled workers. Newly recruited personnel need 1-3 months of training to achieve production capacity. At the same time, we will increase investment in semi automation and automation to alleviate the problem of long-term labor difficulties。

     A group of people, for a lifetime, only do one thing, which is to make good electrical switches. In the future, Desung will move towards the goal of internationalization and specialization, cross the international stage with a macro perspective, lead product quality with professional capabilities, face market challenges with diverse ideas, and actively enhance brand image, striving to become a leading global comprehensive technical service provider for electrical switches。

Regarding the development of small and medium-sized enterprises in the post pandemic era, Mr. Zhang believes that we must adhere to innovation, whether it is product innovation, model innovation, or management innovation. Through innovation, we can establish our own moat and give ourselves a competitive advantage. When it comes to the Hanzhong Chamber of Commerce, Mr. Zhang has two hopes: firstly, he hopes to use the platform of the Chamber of Commerce to gather local feelings and maintain the attention and love of overseas travelers for their hometown. Secondly, we hope to exchange successful experiences or lessons learned from failures through the Chamber of Commerce platform, continuously improving and perfecting ourselves。

The interview is over, let's take a group photo together as a memento。